There are many factors that go into ranking high on Google. It’s not a simple process, but when done right, it can lead to incredible results for your company. This article will go through 5 surprising things the top-ranked sites on Google have in common with one another and how you can use these things to rank higher yourself!
What separates the heavyweights of search engine rankings from everyone else? That’s a question every good SEO constantly asks themselves as they look to outrank sites that seem to dominate Google for any relevant keyword (such as Wikipedia or WebMD).
Five Surprising Factors Websites Have In Common
1. Backlinks Reign Supreme
The first thing we can all agree on is that the top-ranked sites on Google have a big number of backlinks.
The first result on Google has 3.8 times as many links than the rest of the results on page one according to research from Backlinko.
Surprisingly, these top-ranking sites all have similar things in common. Google continuously gives them high rankings, which attracts more visitors who provide additional links over time.
Research by Ahrefs found that the top three results generate more new referring domains than the rest of the pages on Google. Ranking one and two get significantly more backlinks. The first ranked page gets five to 14% new referred domains per month.
Links don’t just need to come from the usual places, though. You can make these high-quality links with content that is relevant and on an authoritative domain.
Ranking highly on Google requires a lot of work, but often the quality and relevance to your niche can give you that needed edge.
Links to older content are vital for websites. The biggest sites put a lot of effort into ensuring every new piece of content is related and links back to previously published material.
Google strives to rank websites that are easy to navigate and crawl. One way to make your website easier for Google is by using internal links, which makes it significantly easier for Google to index your content. This can result in higher rankings than external links.
Building a strong brand will take time. You need to find the right person for your business and invest in them by giving them new responsibilities within your company.
2. Provide High-Quality Content
Top ranking websites are well known for the quality of their content. Most high-ranking sites publish great, or at least good, content regularly.
One of the good things about having higher quality content is that it doesn’t necessarily mean that you will have more pages or detailed text than your competitors. Instead, high-quality content can contain unique research other companies cannot hope to copy, be unique by breaking stories other sites won’t write about or be designed to look better and get shared easily on social media like Facebook.
Content will help your site rank on Google when it is high quality. Doing so boosts a few factors: backlinks, bounce rate, and CTR.
To improve their rank on Google, it is essential that these sites include appropriate keywords in header tags, throughout the content, URL and in the page title.
It’s tough to determine how high-quality your content is – that’s the nature of being in charge. However, there are steps you can take to make it more likely your users think highly of your content.
The first thing the most popular sites on Google have in common is that they are written by experts.
For example, top ranking sites like media outlets often write about topics related to journalism, and there’s nothing preventing any of us from talking about our expertise or hiring expert writers as well when needed.
One strategy for creating content found on doctor’s websites is to hire a professional writer and then have a medical professional fact-check it. This has the dual benefit of having excellent, medically accurate content written by an experienced writer.
3. Focus on User Experience
As already mentioned, Google cares about the overall user experience of your site.
This means it is important to have well designed navigation and a responsive design so that content looks good on any device.
One way to create an excellent UX for mobile users is to use AMP pages which are optimized web pages for load time and shareability. Furthermore, because these pages will be indexed by Google search they can help you rank higher in searches related to specific topics or brands.
In order to make sure your website’s UX meets Google standards there are some best practices worth following: keep the number of clicks down from one-page type (for example blog posts) into another page type (like a product listing with reviews), update old content to be more readable, and provide clear navigation.
The internet is competitive, but the best sites are those that put customers first and make sure they have a positive experience. That means great content, an intuitive interface, and a design that keeps browsing easy. They may serve ads on their pages as well–but they don’t ruin the customer’s experience with them or use intrusive popup ads.
One reason why these sites are ranked at the top of Google is that they have a great user experience.
-Google announced in 2020 that user experience metrics would be used to rank sites. Google ranks your site based on several factors, including but not limited to loading time, how it looks and feels when loading, and how users interact with it.
-Sites may also become ranked with HTTPS protection as well as other features like the mobile-friendly design or safe browsing for malicious files/sites (among some other things).
-In 2021, the metrics used to rank sites will only include those previously mentioned.
Google ranks some sites higher than others because of its goal to give customers the best possible browsing experience. Over half (52%) of users will be less likely to engage with a brand after a bad mobile experience, but Google still ranks them high in search results—why?
If you want your site to rank highly in Google, improving the user experience and ensuring it aligns with those of top-ranking sites is key. According to Ezoic statistics, a 186% increase in earnings for every 1000 visitors was generated when one publisher improved their UX.
4. Make Sure Your Page Speed Is Competitive
You’ve never had to wait for the New York Times website to load, have you? That’s because top-ranking sites know the importance of delivering content as fast as possible. Page load speed has been a ranking factor in Google search results since 2010.
One interesting thing that the top-ranked sites on Google have in common is that they take care to optimize for page speed so as not to impact user experience.
If your site loads slowly, the user experience is not the only thing that suffers. You’ll want to be careful about how many people leave before they can even view content on your page.
The quickest way to find your site speed is by using the Google PageSpeed Insights tool. It will inform you of how fast your page loads, give it a score out of 100 and suggest improvements.
5. Consider User Intent
With this knowledge, top-ranking sites know it is important to create content that addresses a user’s intent and the value Google places on it.
– Google announced in 2020 that user experience metrics would be used to rank sites. User experience is a ranking factor for many factors, including but not limited to the loading time of pages and how they look and feel when loading.
– Sites may also become ranked with features like the high-quality design or safe browsing for malicious files/sites (among some other things). In 2021, the metrics used to rank sites will only include those previously mentioned.
– Top ranking websites have intuitive interfaces which allow users an easy way to find what they are looking for whether it’s through well designed navigation, responsive layouts on any device or clear navigation options.
Even though it’s not possible to go from a lower ranking on Google to one at the top overnight, you can try taking inspiration from high-ranking sites and applying that advice to your site. Create quality backlinks, keep users engaged with the information they want, and ensure your site loads quickly