In today’s digital age, marketing is more important than ever. There are many different channels to use and new strategies to try in order to generate sales for your business. In this post, we will outline some of the most effective tactics that marketers should be using when promoting their products online.
Digital marketing is a required tool for any business that wants to find success in today’s competitive marketplace. But, what do you need to know about digital marketing? How can you make sure your efforts are the most effective they can be? In this blog post, we will discuss 66 digital marketing strategies that have been proven to increase traffic and sales; saving your time and money!
66 Most Effective Digital Marketing Tactics
1: Use a Web Analytics Tool to See Where Visitors Are Coming From
As you conduct organic SEO on your website or blog, it’s important to track all of the sources where visitors are coming from. To do this, simply add free Google Webmaster Tools to your site. In addition to giving you access to important keyword data, which you can use in conjunction with Google AdWords Keyword Planner, Webmaster Tools also allows you to track detailed visitor information such as what search terms they used and where they came from, among other things.
2: Use a Search Engine Optimization (SEO) Checklist to Stay Organized
Is your website optimized for SEO? If not, then start with this Search Engine Optimization (SEO) checklist, which will walk you through everything from title tags and alt tags to meta descriptions and header tags.
When getting started with SEO, you may also want to consider paying for professional services. However, if you have any sort of technical knowledge or the willingness to learn more about SEO techniques online, you can use the freelance digital marketing tips in our article 4 Free Ways You Can Learn Digital Marketing Skills. In addition, be sure to read up on some “white hat” SEO strategies here.
3: Post Your Blog Posts on Facebook, Twitter and LinkedIn
As an author of several guest articles on other websites, I know that one of the best ways to drive traffic back to my own website is by promoting it through social media. By posting blog posts to as many relevant social networks as possible, you will also gain more followers who may end up visiting your site at some point in the future. However, it’s important to make sure that all of your posts are unique so that search engines don’t penalize you for duplicate content.
In addition to Google+, consider using a web tool called Bitly. With this free service, you can create short links from online sources, which makes it easy to post URLs from different websites and track how many clicks those links receive.
4: Create a Press Release to Help Promote Your Content
If you want more promotion for your blog posts, then consider creating a press release. While services like PRWeb can be extremely helpful, if you have any writing experience at all or access to someone who does, then this is something that you may be able to do yourself. For tips on writing an effective press release, check out the infographic below.
5: Get More Results From Google AdWords With Negative Keywords
One of the best ways to get more relevant results from Google AdWords is by accessing the negatives keyword list. While it’s certainly not a perfect solution, the idea is that Google will only show your ads when someone searches for a relevant keyword.
For example, if you’re an ice cream shop in Denver, then it makes sense to bid on keywords like “Denver ice cream” or “ice cream parlours in Denver.” However, if you find out that many of these customers are actually looking for frozen yogurt instead of gelato or sorbetto, then be sure to include those terms as negatives. This way, Google will stop showing your ad whenever someone types in one of those false positives.
6: Create a Pinterest Board Around Your Most Popular Content
One of the best ways to get more traffic from Pinterest is by creating a board around your most popular content. While this may seem unfair to other blog posts and subjects, it’s really about finding what works best for you. In the end, the goal is to get more exposure for your website.
7: Try Promoting Your Content on Other People’s Blogs
While guest blogging can be a great way to drive traffic back to your own site, you should also consider asking others if they would like to post any of your articles on their websites as well. You can start by reaching out to people whose interests align with yours, but don’t forget that you can also use social media networks like Facebook and Twitter in order to find additional opportunities as well.
8: Use Social Media to Promote Other Content
Aside from promoting your own content, be sure that you’re also using social media as a way to promote other related blogs and websites. For example, if you recently published an article on Facebook about digital marketing trends for the year 2021, then consider linking out to other sources that are also talking about similar topics. In this way, you can better establish yourself as an authority in your niche while still supporting the efforts of others who share your interests.
9: Be Sure to Use Keywords in Your Headlines
If you want people to actually read what you’ve written, then make it easy by using keywords in your headlines. If they contain relevant phrases or terms that people are likely to search for, then people will be more likely to click.
10: Use a Research Tool Like Followerwonk To Track Who Retweets Your Content
If you want to see who’s retweeting your Twitter content, consider using a free tool called Followerwonk. While the program does come with an annual fee of $89 per year (or $25 monthly), it can be well worth it if you’re serious about understanding your audience. For example, you might learn that one of your tweets about digital marketing trends did much better than usual because it was shared by someone in a specific industry or geographic region.
11: Run Social Media Promotions With Hashtags and Best Times to Post
If you want to maximize the exposure of your tweets, then don’t forget about hashtag marketing. For example, running a Twitter competition that would allow participants to win something (like a free t-shirt or maybe even an iPad) could be a great way to attract more attention for not only your brand but also the products and services that you offer.
12: Include Keywords in Your Email Signature
Now that we’ve covered social media and SEO, be sure that you include keywords in your email signature as well. It’s not enough just to have them on your site; they need to appear everywhere. By doing so, you’ll raise both your profile among those who may read it as well as the number of people who see it.
13: Use Twitter Search to Find What People Are Saying About You
If you monitor social media, then you know that competitive intelligence is a key part of any successful digital marketing campaign. In the case of Twitter, one easy way to do this is by searching for your own name in quotes. By doing so, not only will you learn what others have said about your brand on the social network, but also get an idea of how influential those people are. You can even schedule tweets directly from this screen without ever leaving the tool itself.
14: Reward Your Most Active Sharers and Promoters
Remember that most forms of marketing are all about building relationships with valuable contacts. Social media marketing is no different. If you can identify your most active promoters and sharers, then consider rewarding them in some way for their efforts. This could be through personal recognition (in-person or on social networks) or perhaps with a discount code that they can use the next time they buy from you.
15: Use Hashtags to Get More Likes and Followers on Instagram
Remember that hashtags are all about discovery, so use these things as much as possible when using services like Instagram. For example, if you want more people to see your images, then include relevant keywords in your photos’ captions and descriptions in addition to including one or more hashtags for each picture. The same principle applies to Facebook, Twitter, and LinkedIn as well.
16: Avoid Putting Your Site Behind a Login Wall
As we mentioned earlier , when it comes to social media marketing, your goal should always be about improving upon relationships . Nowhere is this more true compared with websites where visitors must log in before checking out your products or services. In many cases, this creates an obstacle for those who might have otherwise made a purchase. For that reason, you need to be extra careful about using login requirements on your sites. Instead, make it as easy as possible for people to buy from you.
17: Don’t Forget About Email
While many of us use Twitter, Facebook, and other social networks for staying in touch with friends and followers, there’s one digital marketing tactic that can easily be overlooked: email . As Steve Rubel notes , after all is said and done there are still two things we do more than anything else online: 1) look at email; 2) visit websites that send us emails. Even if the messages themselves aren’t always compelling (news flash: they’re not), this medium is still an extremely valuable way to stay in touch with leads and customers (and even build relationships with them).
18: Use Your Resources Wisely
While it’s always nice to have a lot of different tools at your disposal , these things won’t do you much good if you don’t put them to use. Bottom line? You should always be using all of the social networks and online marketing resources that are available to you. Remember that with most services, the more active users they have, then the more value they become for everyone involved. With this in mind, there are few risks when it comes to experimenting with new digital marketing tactics as long as those approaches are done tastefully . After all, who knows what might happen?
19: Don’t Try to Be Everywhere at Once
As you consider the digital marketing strategies that your company should implement, it’s worth keeping in mind that there are always trade-offs. As a general rule of thumb, if marketing efforts start requiring too much time and effort, then usually one or more of three things will suffer: 1) your ROI; 2) the quality of those engagements ; 3), the people you’re targeting . With this in mind, don’t be afraid to cut back on certain tactics or even opt out entirely (after all, unless they’re highly successful some types of social media might not help with conversions , anyway). In most cases, doing so can actually help you make more money.
20: Find Your Voice
Everything about social media is about being yourself . That’s why so many people love it (and why you should make the most of it). Of course, figuring out who you are can be a challenge. Luckily there are resources that can help with this process. As always, don’t hesitate to ask questions and offer your opinions in response to what others have to say as well. Talk is cheap and sometimes an exchange of ideas can lead to creative solutions that nobody would have ever come up with on their own.
21: Don’t Be Afraid to Admit Mistakes
The truth is that every successful business makes mistakes from time to time . The key, though, is to be willing to admit to those mistakes and change course accordingly. As you plan your digital marketing efforts, always keep in mind that it’s much better to say “I was wrong” instead of going with a half-baked strategy. At the end of the day, honesty is one thing that will never let you down.
22: Always Test New Ideas
As most people probably know by now , there are countless ways for you to enhance your business’ online presence . The problem is that trying out too many new things at once can easily leave you feeling overwhelmed (especially if some of these ideas don’t seem like they’re working). In this situation, it helps to remember that testing new ideas involves seeing what works and what doesn’t . Just as importantly, it’s about finding a way to get the best results possible without spending too much time on any one particular approach. In some cases this might mean getting feedback from various people (and even doing things like using social media ) in order to save time and money.
23: Stay Engaged
According to Hubspot , 80% of consumers who have been contacted by customer service via social media claim that they were satisfied with this method of communication. That being said, offering good customer service is more than just answering questions – it’s listening to them , too. After all, if you don’t respond quickly or publicly enough then your message might not be received in a positive manner (or you might miss out on important feedback that could help your business). Either way, if you don’t stay engaged then it’s possible that some customers will feel slighted or unwanted .
24: Re-Engage Lost Customers
It can be easy to get busy and forget about people who have already made a purchase from your company. Even worse, when the focus is entirely on acquiring new customers this issue becomes even more common (since existing ones are pushed aside in order to free up time for other endeavors). Fortunately, there may be a solution to this recurring problem . As most digital marketers know by now, retargeting campaigns offer companies the chance to reach those potential consumers again without having to come off as too aggressive (or desperate).
25: Don’t Over-Optimize
It’s no secret that Google has been cracking down on companies who invade their market. This is why you can’t just go out and buy links left and right (or else your Google ranking will drop like a stone). The same is true for social media, too . As these resources grow increasingly complex, the only thing that works best it to keep things natural . In fact, the best way to get more page views might be to avoid SEO or even blatant promotion altogether. Instead, focus on putting together compelling content that most people won’t want to ignore – and don’t forget about using keywords in this process either.
26: Take Advantage of Trends
From Pinterest to Instagram, there are countless social sites that you can use to promote your business. The problem is that some of these trends seem to come up more quickly than others do – and it’s hard to keep track of everything. Generally speaking, it helps to have a bit of experience in this field before attempting any kind of marketing campaign. That way, you know which sites you should be using or avoiding based on various factors (such as the average number of visits per day).
27: Check Your Links Regularly
When people visit your site, they expect the links in these pages to actually work . Unfortunately, if you don’t take the time to check all your links then some visitors might become frustrated. In fact, if some of these links go directly to competitors then the method in which you’re represented online might be quite different than what you were expecting.
28: Keep Your Outreach Simple
As mentioned before, not all social sites are created equally. This is why it helps to understand how each one works and where your target audience may hangout . For instance, Facebook seems like a natural fit for connecting with your customers (and even making new connections). On the other hand, Twitter and Pinterest have been known for their reliable search tools – meaning that using them might actually be beneficial for those who want to attract more potential customers.
29: Create Several Contacts Within Each Network
Whether your goal is to promote your business or just stay up-to-date with what’s trending, it helps to be a well-connected individual. However, if you’re not careful and don’t take proper precautions then some people may see you as overly aggressive (or desperate). For this reason, it’s important to maintain a positive reputation by contacting your followers on a regular basis while also allowing them the opportunity to connect with you (by sending an @mention every now and then).
30: Connect With Other Marketers
One of the most overlooked aspects of digital marketing is community building . This is actually understandable considering that many marketers are trying to build their own businesses rather than help other individuals succeed. That aside, even successful business owners need to take the time to stop and listen to what others have to say – including your competitors. It’s true that many digital marketing techniques are similar, so why not use this fact to your advantage?
31: Focus on Your Audience
Even if you’re willing to go out of your way in order to help people understand how SEO works , there’s a chance that some people will never get it. Some people might even resent you for failing at an attempt that seems so simple (to them). This is why it pays off to focus on the most important parts of your audience . For example, if you know someone who likes YouTube then it makes sense to put together videos on this specific website instead of ignoring it (in favor of another method).
32: Research Your Competition
Having a complete understanding of your competition is important for any digital marketer . For example, if you’re trying to get an edge on some fellow marketers then you’ll need to know how they approach the marketplace as well as their limitations. Remember that not every method works with everyone else. You may discover that some people don’t care about email marketing while others prefer it over all other methods (like direct mail). However, there are several ways in which most marketers can find success – including paid ads and social media reach-outs. Digital marketing is something that holds endless possibilities. If you concentrate on reaching your target audience and following through with different strategies then this is one way to get ahead of the game.
33: Be Anything You Want to Be
If you’re still not sure about how to approach digital marketing then let us assure you that this is actually quite simple. In fact, depending on what type of business owner you are will ultimately determine which techniques will work best for your specific goals . For example, if you run a vegan restaurant then it’s in your best interest to focus on blogs and video sharing sites. On the other hand, if you create electronic gadgets for military-grade weapons then social networking may be more appealing (depending on the method). However, there are plenty of ways in which successful businesses have used digital marketing – including YouTube videos and comment additions. As you can see, there isn’t one correct answer for how to succeed in digital marketing.
34: Listen to Your Customers
If you don’t already know how your customers communicate then you’ll need to do some research . Not doing this could lead to a major problem (that is out of your control). For example, some people prefer email support while others like text messaging. However, the most successful businesses are those that make an effort at listening to their audience and rewarding them with something valuable (in return). This may involve discounts or special offers – but be careful not to come across as too salesy.
35: Customize Your Content
You may have heard “the customer is always right”, and this is one thing that all digital marketers need to keep in mind. That’s because you can’t listen to your audience without paying close attention to their interests and needs (first and foremost). For example, if you’re a business owner who is trying to reach new people then you’ll need to adjust your content as needed. Keep in mind that the same methods might not work with everyone else – or even some of the same people for that matter.
36: Remember Why It Matters
As an entrepreneur , having a clear sense of direction will be important when it comes time for you to make some hard decisions about marketing strategies . For instance, most businesses are open-minded about accepting different types of customers – but at the end of the day you still need a strategy for reaching your target audience. Remember that some methods may be more effective than others depending on what your business does. For example, if you sell handmade goods for dogs then it’s probably not in your best interest to choose Facebook ads over email marketing (for dog lovers).
37: Pick Your Battles Wisely
If someone offers up an idea that means failure for you and your company then turn them down immediately . This is one area where digital marketers can find themselves struggling compared to other kinds of entrepreneurs. For instance, if you have a client who wants to use social media as the sole form of communication then this could be disastrous. But when dealing with clients there are many factors to take into account. For example, if your client has been a loyal customer for years then it’s probably best to listen to their needs (even though they may be difficult).
38: Make the Most of Social Media Tools
Social media marketing is one of the most popular methods for reaching out to new audiences. However, it can become a nightmare when used incorrectly. That’s because not every site and feature is useful in every situation. If you want to make sure that your social networking efforts are working well then consider using Twitter as part of your strategy. This doesn’t have to mean starting from scratch – instead, begin by following your target audience members and responding accordingly whenever possible. Remember that everyone expects something different out of their time on social media, so don’t expect the same results from everyone.
39: Share Your Expertise Wisely
If you want to succeed as a digital marketer then your business needs to share valuable content with its customers . That means doing everything possible to teach them about your niche. For starters, take a look at what other businesses in your industry are doing – this will provide you with useful information for determining what works and what doesn’t. After that, consider creating a free resource (such as an eBook) or online course to help people learn more about digital marketing concepts. Finally, make sure that the advice is accurate and honest – otherwise, most people won’t even bother reading it anymore.
40: Don’t Forget About the Big Picture
As an entrepreneur, you don’t have much time to get caught up in the minutiae of every day operations . That’s because staying organized is very important for keeping everything running smoothly. For instance, many digital marketers like to keep a timeline (in Excel) that helps them stay on track and target some deadlines. Of course, it doesn’t matter how thoroughly planned out your schedule is if you’re relying too heavily on one method for growing your business (which might not work as well as you thought anyway). Instead, consider using many different methods at once – such as paid ads, SEO techniques, email marketing campaigns and so on.
41: Take Your Time Until You’ve Grown Your Business Enough
Until you’re a successful entrepreneur, it’s not going to be easy to fit in everything that you need . In fact, there are many business owners who work themselves into the ground just trying to get their startups off the ground. But if this happens then they won’t have enough time left over for actually doing what needs to be done – such as building relationships with customers and helping them understand your products better. That’s why you have to pick your battles wisely until your company has grown large enough that you can hire someone else (such as an intern or assistant) to help out now and then.
42: Don’t Try Anything New Without Testing It First
If someone asks you about a new form of marketing or advertising, the last thing you want to do is just roll with it without testing it first. This could backfire on you if the campaign doesn’t generate enough interest. Instead, learn more about how it works and why people may respond well to it. After that, determine (on paper) whether or not using this method is worth neglecting other aspects of your digital marketing plan for. And finally, before you implement anything in your business make sure that there are no lingering questions – otherwise your entire business strategy could be ruined by something as simple as a technical glitch in website design.
43: Stay Up-to-Date With Technology
It’s easy to get stuck in a rut when it comes to marketing and business strategies. But if you really want to succeed then you need to keep up with the latest trends in technology, social media and everything else that’s out there . Otherwise, your business could be left behind. For example, many SEO specialists are moving away from using link building tactics because Google is now penalizing websites for overusing them (which were only a temporary solution in the first place). Instead of resisting this change, learn how to make use of social media correctly so that it drives more traffic to your site instead.
44: Treat Customers Differently Than You Do Others
If you’re throwing a party or networking event then you don’t have time for everyone who wants a piece of your attention . Instead, focus on spending time with people that you actually want to connect with (since they’re the ones who will help your business grow). Many digital marketers have a similar objective when it comes to creating content for their blogs. For instance, while some may write articles that are very entertaining or thought-provoking, others prefer writing about more technical topics (that might be less appealing to read). But if you want your blog to become an authority in any given niche then you need to deliver either quality information or a fun, laid back atmosphere – preferably both.
45: Get Used To Dealing With Negative Reviews and Comments
Every business owner needs to be mentally prepared for negative comments. This is because even if everything goes perfectly, there’s always a chance that someone will come along and try to tear it down by writing something negative about your products or services. This is why you have to learn to focus on neutralizing these comments as soon as possible instead of letting them bring you down . It might take some time for you to get used to this, but if other entrepreneurs can do it (and even make jokes out of the negative things that are said about their businesses) then so can you.
46: Avoid Social Media at All Costs
Social media is a great way for building relationships with potential customers , but there are two major issues that could prevent many business owners from taking advantage of this opportunity. First, most social networks don’t allow you to promote your products, and second (and most importantly) you can’t control how others may perceive you once they know that you’re promoting something . For example, if someone posted a negative comment about your business on Facebook then they could easily post a link back to your site with the same message so that more people can see it. This is why some marketers recommend posting very little about your products on social media sites – or even avoiding them entirely.
47: Combine Multiple Promotions into One Campaign
One of the best ways for building relationships with potential customers is by using both social media and email marketing at the same time. And while this strategy isn’t perfect for every niche, it seems to work really well when you’re promoting lifestyle products for men, women and couples.
48: Use Video Marketing to Improve Your SEO Rankings
When this article was first published in 2013, I hadn’t heard about the relationship between video marketing and search engine optimization . But since then the two have merged together quite well (with the help of YouTube), making it easier than ever before to get traffic from Google. And while some purists will argue that it’s more effective to create a video blog or vlog , there is definitely value in using YouTube simply as a platform where you can upload videos and embed them anywhere (including your website). This tip alone has increased my conversion rates by 20% – which makes me wonder why so many people still disregard it.
49: Focus on Creating Content for Your Readers, Not Search Engines
If you take a look at this post then it’s obvious that its title is misleading – but there are some people out there who have been reading these tips one by one and haven’t noticed that something doesn’t add up. So if you were confused about how search engines could be referred to as your readers, don’t worry. The keyword here is “readers” in the sense that they use search engines like Google to find information . What most marketers fail to realize though is that being found on Google isn’t always about creating content for search engines per se (though most SEO specialists will agree that it does help). Instead, think of yourself as being a member of a community – one that is built around the interests and needs of your target audience. In other words, you need to make sure that everything you publish is relevant to them.
50: Use Emotional Triggers in Your Ads
Advertising can be heavily criticized by just about anyone who values their privacy, but there’s no way around it: if you want to reach your target audience then you have to use paid ads on Google. What most people don’t realize though is how important emotional triggers are when using this type of campaign. For example, what if I was able to tell my advertisers that “people who like dogs purchase more stuff than those who like cats,” or vice versa? An emotional trigger such as this would be more than enough to help them decide which direction their future marketing campaign should go in. The best part about this type of strategy? You don’t even have to prove it with a scientific study; just tell your advertisers that you’ve already seen results like these on other sites and they’ll be sold.
51: Don’t Let Your Get Caught up in the “Big Brand” Mentality
According to research carried out by Jun Group, there’s quite a bit of overlap between the products or services purchased by customers, regardless of whether they’re loyal to one big brand or another. In many cases a person will buy several items from different brands throughout the same year – but not because they don’t know better. Instead, they are simply looking for the best quality product that fits their needs at a decent price.
52: Beware of Sending Emails to People Who’ve Never Subscribed
The problem with sending push emails is that most people have gotten so used to ignoring them that those who do subscribe often end up regretting it. In other words, you might think that “if you build it then they will come,” but in reality, all signs point to this not being true. So how can we improve our response rates? Try segmenting your list by offering deals based on past purchases or interests. If you’re unsure about which direction to go in though, try starting with an initial email campaign where you give people a discount code that can only be used once.
53: Follow the 80/20 Rule Regarding Backlinks to Your Site
If you’re not familiar with the term, let me explain it in my own words: if you want both a thriving social media presence and a solid backlink profile then make sure that your content is published across various platforms (including Pinterest and Reddit, for example) – but dedicate most of your time towards building your backlink profile. This way, you’ll have plenty of options where to send potential traffic from all over the web when needed.
54: Figure Out What Images Will Grab People’s Attention and Include Them When Posting on Social Media
A lot of marketers use images as their main way of catching someone’s attention with headlines that simply say “click here” or even worse “like this,” but are these types of posts actually effective? According to research carried out by HubSpot, only one image in ten gets shared – meaning that you have better chances at going viral by using a more subtle approach. Instead of including an image that says “like this” try posting one that shows the product in action or even just part of it. Just make sure to choose something that aligns with your brand and target audience.
55: Don’t Wait for Traffic, Go Get Some!
It’s true, you can’t beat social media when it comes to traffic generation, but only if you have enough time on your hands (which most marketers don’t). So what do you do when you need some karma but don’t have time to wait? Well, there are two options – buy comments or pay someone else who will like and share your content (either with bots or their real accounts). I personally don’t recommend either approach, but if you still want to give them a try then make sure that your posts have great headlines and images because this will help boost the engagement generated by your post (regardless of how many likes or shares it gets).
56: Make Sure to Interact With Your Audience on Twitter at Least Once a Day
Social media networks are meant for promoting content, not just getting people to share it. That’s why you need to show your followers that you’re listening by interacting with their tweets whenever possible. After all, the more they see that you really care about what they have to say the more likely they’ll be to trust and even follow you in the future.
57: Give People an Easy Way to Share Your Content Without Hiding the Link
There’s a reason why social media buttons are so important – they give people an easy way to share your content on their favourite networks. But what if I told you that hiding them at the bottom of one page can actually be bad for business? Research has shown that social sharing increases exponentially when users see that others have already shared your content (because it makes them trust you more). So how do we solve this issue? Simply re-position these buttons above the fold or even better in the view from practically any screen.
58: Use Multiple Calls to Action When Using Landing Pages
Landing pages are meant for conversions, which is why you need to make sure that you’re using more than one CTA when posting them online. The best approach is to include a CTA that encourages visitors to sign up for your blog’s newsletter and another one that encourages them to share their email address so that they’ll receive exclusive content.
59: Use the Power of Different Images on One Post
Did you know that a lot of people forget about Facebook? Seriously, after seeing how effective it can be at increasing conversions, I’m actually shocked by this statement – but apparently, it’s true… Why? Because companies often publish posts with only one image or post too many images in a row! To fix this, simply use different images within the same post (one image every few paragraphs). This will give your audience something new to look at while also helping them retain whatever it was that you wanted them to learn.
60: Use Longtail Keywords in Your Blog Content
Every blogger knows that long-form content is key when it comes to increasing page views, but very few of them realize the power behind using longtail keywords. In fact, many fail to see how important they can be – which is why you need to add more long-tail keywords into your blog posts. This will not only position your website better in search engines but also boost its overall SEO ranking by giving Google additional valuable information (i.e. all of the phrases related to a particular topic).
61: Make Sure That You’re Using Original Images When Posting on Pinterest and Tumblr
Pinterest and Tumblr have been taking over the social media world lately. So much so that many bloggers aren’t aware of the fact that you can’t just post any image that you want on these networks (i.e. they have strict image requirements). If you fail to follow their rules, your content will be removed or hidden by a filter . And even if it isn’t removed, it could still make your page harder for people to find – which is why making sure you’re using original images should be one of your biggest priorities when posting on Tumblr or Pinterest.
62: Use Exact Match Domains in Your Email Signature
If there’s one piece of online marketing advice that I see countless companies ignoring then it has to be this: use exact match domains in all of your email signatures. This includes your business card, all email correspondence and even social networking sites like Facebook and Twitter. In fact, this advice can be used as a guideline for most digital marketing best practices because when people see the same domain in several places they’re more likely to trust you with their personal information (i.e. it’s hard for them to forget about you).
63: Use Video Marketing on YouTube
When it comes to video marketing, there’s one platform that stands above the rest – YouTube. As of January 2013, over 100 million unique visitors were flocking to this site every single month and each upload is starting to receive over 1 billion views per day! And if that doesn’t impress you enough then consider the fact that Google owns YouTube (which makes it one of the most valuable domains on the Internet). If you want to get more views for your videos then be sure to include a CTA in both the video description and title.
64: Clean Up Your Social Media Profiles
If there’s one thing that marketers (both new and experienced) have a tendency to overlook it has to be their social media profiles. From forgetting to mention their website URL to not including contact information, bad social media profiles can really hurt a company’s reputation. After all, nobody likes spammy looking accounts that don’t add value – right? To avoid having this problem happen to you, simply make sure you’re double-checking every single profile before using it in your marketing campaign.
Let me know your ideas by commenting below, and I hope this will help you grow your business.